Aspiring Entrepreneur: Stay on your job!
True story. I started my business out of necessity. I had just left a nice job at a nonprofit organization for what I thought was a bigger and better opportunity with a new homebuilder. It was 2008 and...
View ArticleA Scattered Brand in the Marketplace
I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real...
View ArticleShoestring Budget Finds Innovative Financing
There are a number of articles and blog posts on how those with entrepreneurial aspirations can start their businesses on a shoestring budget. My question has always been, well whose shoestring are we...
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